April 19, 2024
SANTA CLARA, Calif. — The San Francisco 49ers had a bye in the course of the opening spherical of the playoffs, however that didn’t imply Kyle Juszczyk had the weekend off.

The workforce’s fullback went into motion after his spouse, Kristin, managed to meld three large newsmakers — Taylor Swift, the NFL and the winter storms that have been walloping the nation — when Swift confidently strode into Kansas Metropolis’s frozen Arrowhead Stadium carrying a jacket Kristin had made.

Swift and her legion of followers wield super affect and may make social media websites convulse. And her lengthy, pink puffer — adorned with the No. 87 of her boyfriend, Kansas Metropolis Chiefs tight finish Travis Kelce — did simply that.

For the Juszczyks, it was the equal of a five-touchdown day. They’d discovered the singer-songwriter deliberate to put on the jacket however they weren’t positive. Kyle mentioned they have been watching on tv from their San Jose residence on Saturday afternoon when cameras caught Swift, protected by the jacket and a white beanie, getting out of a golf cart earlier than the Chiefs’ wild-card playoff sport in opposition to the Miami Dolphins received underway.

“Happiness, appreciation,” he mentioned of their response. “Simply so stoked for (Kristin) as a result of I understand how onerous she labored, how onerous she grinded. To see Taylor carrying it — and it appeared unbelievable — it was superior. We have been so joyful in our home.”

After that, Kyle turned half hype man, half PR consultant, half web watchdog. He fielded calls and texts from media members anticipating the puffer scoop. And he scoured social media, ensuring Kristin received credit score for the immediately well-known jacket. At one level, the NBC announcers quipped that Swift is so well-known she might merely name up Nike and have them whip up a custom-made jacket.

“It was like, ‘Argh, come on!’ We’ve received to let these folks realize it was all Kristin,” mentioned Kyle, who famous that the community later corrected the error.

Since Swift’s stroll into the stadium, Kristin has gained greater than 450,000 followers on Instagram. Kyle additionally described a tidal wave of media consideration, a lot that Kristin opted to not do any interviews this week. They’ve heard from each outlet from Vogue, which struck Kristin, to ESPN, which was vital to Kyle.

“Adam Schefter doesn’t ring any big bells along with her,” he mentioned. “I needed to clarify: It is a massive deal within the soccer world. And that was one of many cooler issues to come back of this — it merged two totally different worlds. The soccer world was curious about it, the style world, the Swifties. All of them got here collectively and 99.9 p.c of it was actually constructive. So I used to be actually joyful to see that.”

The wind chill temperature was minus-27 levels in Kansas Metropolis on Saturday, and but Swift managed to radiate when she arrived on the stadium, thanks partly to her bespoke puffer.

It’s why Kristin started designing game-day apparel. When she and Kyle first began relationship 10 years in the past, she realized that supporting your football-player boyfriend meant dressing like everybody else within the stadium. The usual fan uniform was, nicely, uniform. So she started slicing up Kyle’s No. 44 jerseys and fashioning them into one thing extra fashionable — a corset high or miniskirt for an early September sport, a puffer coat for the playoffs. The theme: pink zone meets the pink carpet.


Kristin Juszczyk joined her husband, 49ers fullback Kyle Juszczyk, on the Professional Bowl in Las Vegas final yr. (Kirby Lee / USA As we speak)

Her designs received a lift in November when she despatched a pair of white, Patrick Mahomes-themed pants to Brittany Mahomes, the wife of the Chiefs quarterback. That’s who passed along the coat that Swift wore on Sunday.

In December, gymnast Simone Biles wore a green vest that Kristin refashioned from the jersey of Biles’ husband, Green Bay Packers safety Jonathan Owens. No word on whether the vest will reappear at Levi’s Stadium on Saturday when Owens and the Packers take on the 49ers.

Kristin also approached 49ers receiver Deebo Samuel, one of Kyle’s more fashion-forward teammates, about wearing one of her designs. According to Samuel, her initial idea was to make Samuel a jacket with his own number on it, which he declined.

“I said, ‘If you make me a (Brock) Purdy one, I’ll wear that,’” he said.

So she did, fashioning a vest that not only included Purdy’s No. 13 but also had “MVP” emblazoned in several spots. Samuel said he got the vest earlier in the season but he chose to wear it the week after Purdy’s four-interception outing against the Baltimore Ravens, a show of confidence in his quarterback.

The previous weekend, in the meantime, turned out to be a double-Taylor-whammy for Kristin. Whereas she was within the course of of constructing puffers for Swift and Brittany Mahomes, actor and Michigan native Taylor Lautner reached out and requested for a Detroit Lions-themed jacket he might put on at Detroit’s playoff opener.

Her creations often are accompanied by a brief video she posts to her Instagram or TikTok accounts. They characteristic just a few snips of her shears, some stitching and — voila! — the garment is full. The clips final just a few seconds and sometimes finish with the movie star rocking the outfit. The one about Lautner’s jacket ends with him excitedly opening the bundle like a child tearing right into a Nintendo field on Christmas morning.

The breezy movies don’t seize the toil concerned. Kyle mentioned he’ll awaken at 3 or 4  a.m. some mornings to seek out that his spouse isn’t in mattress however is downstairs engaged on considered one of her initiatives. Getting Lautner his jacket, which contains the jersey of Lions go rusher Aidan Hutchinson, additionally was an journey.

Kristin overnighted the jacket through FedEx, however the bundle received delayed in Memphis, Tenn., as a result of similar storms that had blasted Kansas Metropolis. Kyle mentioned Kristin managed to come up with somebody excessive within the chain at FedEx, who informed them “it was their mission to get that bundle to (Lautner).”

(In one other merging of worlds, FedEx founder and chairman Fred Smith is the daddy of former Atlanta Falcons head coach Arthur Smith, and FedEx’s president and CEO is Arthur’s older brother, Richard. Kyle confirmed they spoke with a member of the Smith household.)

“They despatched a truck to go decide it up in Memphis,” Kyle continued. “The truck broke down. They despatched one other truck. After which they actually delivered to (Lautner) on the sideline.”

All of which begs the query: Who would be the subsequent movie star to rock considered one of Kristin’s jersey designs? Kyle wouldn’t say if there have been some other surprises in retailer in the course of the playoffs, though his backfield mate, Christian McCaffrey, revealed {that a} design for his fiancee, Olivia Culpo, is within the works. That will be one other terrific increase — Culpo, in any case, is a mannequin and former Miss Universe winner with 5.3 million Instagram followers.

Nonetheless, it’ll be onerous to high Swift, who has 279 million Instagram followers and the sway of a queen.

“It’s loopy,” Kyle mentioned. “Loopy how highly effective one individual is.”

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(High photograph of Taylor Swift: Ed Zurga / Related Press)